The entertainment industry has changed drastically ever since the Internet exists. Newspaper, magazine and TV has been the primary source of information before the Internet sets in.

Today, Internet has take over the role from below as well as above the line media. Imagine someone can get almost instantenous updates of their favourite band or actress; their next concert or what’s their next film.

Movies-on-demand service is another evolution in the world of entertainment besides the TV-on-demand service. It allows users to download movies over the Internet.

Future web-connected consumer electronics (CE) devices are planned to be pre-installed with Roxio CinemaNow service, which is owned by Novato which let users to pick and pay movies that they wish to watch.

With this, you may turn on a web-connected Blu-ray recorder, DVD player or flat-panel LCD or Plasma TV and see an icon for CinemaNow. A click on it will allow you to shop for movies or just rent them for a few bucks.

There are more 22,000 Hollywood movie titles in the library, but most of the new ones are the actual latest movies that are available on the DVD. Once purchased, you can start watching in couple of seconds as the movie downloads in the background.